Led by the Union of International Cancer Control, the new global campaign theme for 2025-2027 is ‘United by Unique’.
This campaign calls for a fundamental shift towards a people-centred approach in cancer care and health systems worldwide.
It recognises that every experience with cancer is unique, and everyone has unique needs, perspectives, and a story to tell.
Yet people touched by cancer are united in a shared ambition to see governments implement policies to improve cancer prevention, deliver health systems which treat cancer patients effectively, resulting in more people surviving their cancer and leading long and healthier lives.
Our CEO, Elize Joubert, has this to say:
“In South Africa, with our approximately 60 million people, the cancer incidence is set to double by 2030. It’s projected that there will be an incidence of 220 000 new cases by then. This is a result of increases in the age-specific incidence rate of cancer, as well as the growth and ageing of the South African population.
“To improve cancer care in South Africa, health care providers can be sensitive to patients’ perceptions and educate people about cancer and treatment. A people-centred approach leads to improved patient wellbeing, higher quality care and increased trust in healthcare providers. It boosts satisfaction amongst patients and families, whilst improving health equity and the overall effectiveness of healthcare systems.”
In some cultures, cancer is still a taboo subject, and universally for many of us, it’s touch is uncomfortable. Yet talking about cancer openly raises awareness, improves outcomes, and can ultimately save lives.
If you’re asking the question, ‘What can I do?’ You can visit our website and take part in World Cancer Day CANSA Activities happening through to the end of March. And in whatever way you may have been or are still connected to cancer, you can share your story – in writing, through artwork or a video. You can visit the website and share your story here:
https://www.worldcancerday.org/share-your-story
It would be wonderful to see many South African stories being featured on this global platform.
Cancer can turn anyone’s world upside down – but CANSA cares.